Il concept creato dal cliente ha subito nel tempo numerose modifiche dal nome al tono di voce, mantenendo sempre l'impegno di offrire cibo buono e sano. In questa versione finale del progetto, l'idea era quella di creare un posto dove mangiare bene e dove acquistare prodotti di qualità da utilizzare a casa, scegliendoli tra quelli selezionati da MAG per il cliente. Questa selezione, ed i piatti serviti, variano con le stagioni per garantire sempre prodotti freschi e di qualità. SFIDA Per THANATOS Digital Agency questa è stata una delle aziende più esigenti, è stata la terza versione di un progetto di 360 ° ed il rischio di aver esaurito la spinta creativa è stato reale. SOLUZIONE Grazie anche alla partecipazione di altre persone, anche con un suggerimento o un'opinione, siamo riusciti a trovare una nuova interpretazione e siamo molto orgogliosi del risultato finale. Il lettering delle lettere M - A - G è completamente personalizzato, realizzato appositamente per il cliente. Il mix industriale e rustico degli ambienti si sposa perfettamente con il logo, le etichette, i pacchetti e le texture geometriche. Nel complesso è un luogo vivace e dinamico.
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